The 21st century is fast-paced and competitive, and it has never been more pertinent for people to sit back and relax before racing down their lanes again. It was with this aim in mind that Sonia Ashok started August 3, a wellness lounge focussing on varied needs of the entire family.
An entrepreneur with over 20 years of experience in the arena of beauty and cosmetics, Sonia started her career in the early 90s. After graduating with a Master’s Degree in Arts, she went on to pursue cosmetology in the well-reputed institute, Beaubelle, in Malaysia. Following this, she became a trainer for beauty and cosmetics – health and beauty with a conscience was her personal motto.
To bring together the essence and interdependence of these two, she worked towards a diploma in health, dietetics, and nutrition. Simultaneously, she also studied advanced hair designing in the popular VLCC, Chennai. Having attained all these credentials, she went to the famous international Sivanandha Yoga Vedhanta Dhanwantri Ashram, from where she gained the title ‘Teacher of Yoga’. To bring a wholesome experience to the community, she also ventured on to pursue a unique course in Ayurvedic Beauty and body therapy from the Kerala Ayurveda Academy. She has been the Marketing and Operation’s Head for several top companies. She directly established several beauty salons and has also been managing four leading salons in Chennai.
Sonia treasures her experience working with leading brands and companies like Tata Ltd, Lakme Ltd, Beaubelle Malaysia and the like. Having travelled extensively around the world to research and study the spheres of health and beauty, she understands the internationally acclaimed best practices. "Leave your footprints behind for others to tread" is what she believes in.
"August 3" is the signature brand of Sonia where she brings together fine and healthy living experiences for families. August 3 not only cares for the outer appearance but also deals with the inner beauty and well-being of a person, combining the three factors of Yoga, Health & Beauty.